John Lewis Morphs TV Ad Into Valuable Social

The department store unleashed its much anticipated Christmas 2012 commercial on Nov. 9. Statistics reveal that thousands of viewers swarmed to their Facebook and Twitter accounts to commend the new release. Readings from Nov. 13, provided by marketingweek.co.uk, show the advert clocking up 6,790 likes and 1,340 shares on Facebook, as John Lewis transformed its Christmas ad into a highly valuable piece of social media content.  

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