Around the Net
Email and Text are Killing the Post Script
- Wall Street Journal, Wednesday, November 14, 2012 3:14 PM
The consumer preference for shorter communications such as text messages and tweets is causing marketers to front-load email messages with important content near the top, and even in the subject line. The casualty of this practice is the post script, which has been in practice since the 16th century and which until recently was used to carry the message's most important points.
