Nintendo and Old Navy are teaming up on a Black Friday promotion to show off the former’s new Wii U console.
During the retailer’s “Cheermageddon” promotion, shoppers who line up early and purchase at least $40 in merchandise at Old Navy location will have a chance to win the New Super Mario Bros. U game for the Wii U system. Throughout the day, shoppers will also receive a special card in store giving them the chance to win one of 1,000 Wii U systems.
During the holiday weekend, one-third of Old Navy’s stores will also feature interactive demo stations where people can sample the new game and system. The stores will also have Mario-themed photo backdrops where people can take photos with Mario and characters from the games.