Havas Health Launches Havas Lynx, New Digital Focus
Havas Health, the French holding company’s healthcare marketing unit, has launched a new global agency group called Havas Lynx. The new shop is comprised of what was formerly known as Euro
RSCG Life 4D and Creative Lynx, which was acquired by Havas earlier this year.
The new digitally focused operation is tasked with helping clients connect consumers, health care
professionals and brands with information, services and influence to drive new relationships and better results, the company said. Clients include Johnson & Johnson, GSK, GE and AstraZeneca.
Havas Lynx has offices in New York, Manchester and London. In the U.S., Larry Mickelberg, chief digital officer, partner, Havas Health, will also serve as president of Havas Lynx. In Europe, Havas
Lynx will be led by four directors: Neil Martin, David Hunt, Dave Whittingham and Steve Nicholas.
The launch marks the formation of the third agency group within the Havas Health division,
alongside sister agencies Havas Life and Health4Brands (H4B). The company views health care as a significant and growing part of its business. Last year, it accounted for nearly 13% of revenue, or
more than $270 million.
When Havas acquired Creative Lynx back in May, Havas CEO David Jones said the agency was positioned at the intersection of the digital and health care disciplines.
The purchase, he said, “will further strengthen our capabilities” in the two areas.
“Technology is completely changing the health and wellness landscape,” stated
Mickelberg. He added that the formation of the new group is designed to “help create and connect the new health ecosystem through which all future consumer, patient and health care professional
journeys will happen.”
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a big victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Havas Health Launches Havas Lynx, New Digital Focus"
Leave a Comment