• by Steve McClellan  @mp_mcclellan, November 14, 2012

Havas Health, the French holding company’s healthcare marketing unit, has launched a new global agency group called Havas Lynx. The new shop is comprised of what was formerly known as Euro RSCG Life 4D and Creative Lynx, which was acquired by Havas earlier this year.  

The new digitally focused operation is tasked with helping clients connect consumers, health care professionals and brands with information, services and influence to drive new relationships and better results, the company said. Clients include Johnson & Johnson, GSK, GE and AstraZeneca.

Havas Lynx has offices in New York, Manchester and London. In the U.S., Larry Mickelberg, chief digital officer, partner, Havas Health, will also serve as president of Havas Lynx. In Europe, Havas Lynx will be led by four directors: Neil Martin, David Hunt, Dave Whittingham and Steve Nicholas.

The launch marks the formation of the third agency group within the Havas Health division, alongside sister agencies Havas Life and Health4Brands (H4B). The company views health care as a significant and growing part of its business. Last year, it accounted for nearly 13% of revenue, or more than $270 million.

When Havas acquired Creative Lynx back in May, Havas CEO David Jones said the agency was positioned at the intersection of the digital and health care disciplines. The purchase, he said, “will further strengthen our capabilities” in the two areas.

“Technology is completely changing the health and wellness landscape,” stated Mickelberg. He added that the formation of the new group is designed to “help create and connect the new health ecosystem through which all future consumer, patient and health care professional journeys will happen.”

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