High Recall Of In-App Ads On Smart TVs
One-fourth of smart TV users recall an in-app ad and 84% responded to it, according to data from Parks Associates. The research firm said more than 50% of U.S. broadband households own at least one Internet-enabled consumer electronics device. Tablet ownership continues to grow as well. Ownership grew by 146% in the first three quarters of 2012, according to Parks Associates.