News Brief
aQuantive Buys Again
Jul 27, 2004, 12:00 AM
Seattle-based marketing technology provider aQuantive on Monday acquired MediaBrokers, a United Kingdom-based performance media company, and its sister firm, TechnologyBrokers, the European reseller of aQuantive's Atlas DMT technology. The all-cash deal is valued at $3.2 million.
TechnologyBrokers is a technology consultancy for advertisers and agencies. It will be re-branded as Atlas Europe. Its existing client-base includes European advertising agencies Agency Republic, Starcom MediaVest, Carat and MatrixOne. TechnologyBrokers and MediaBrokers are profitable, privately-held companies with combined revenues of approximately $5 million in 2003.
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