NBCU's Yaccarino Shakes Up Sales Org, Adds 'Client Solutions,' 'Sales Strategy' Groups
by Joe Mandese, Nov 15, 2012, 3:31 PM
In her first big shakeup as president of ad sales for all of NBCUniversal, Linda Yaccarino just announced a restructuring of the sales teams running Telemundo, its cable entertainment and news networks, digital media, and, taking a play our of her old Turner Broadcasting Sales book, created a "Client Solutions Group."
Dan Lovinger, executive vice president of advertising sales & integrated marketing for Telemundo Media, has been promoted to executive vice president-cable ad sales, adding sales oversight of several cable networks to his Telemundo duties.
Mark Miller, senior vice president-ad sales for USA and Syfy, has been promoted to executive vice president-ad sales for the NBCUniversal News Group.
Peter Naylor, executive vice president-digital media sales, has been named executive vice president-ad sales, NBC News Digital.
Trish Frohman joins as executive vice president-ad sales strategy from executive vice president-sales and marketing for the sports, event marketing, local and trade groups at Turner Broadcasting.
Alison Tarrant joins as executive vice president-client solutions for the NBCUniversal cable entertainment networks from executive vice president of integrated sales and marketing at CW Network.
Lovinger will continue to oversee ad sales for Telemundo Media and will add sales responsibility for several additional cable networks. For Telemundo, he will continue to have a dual report into Yaccarino and Jackie Hernandez, COO, Telemundo Media.
In his new role, Naylor will oversee all sales efforts for nbcnews.com, msnbc.com, today.com and cnbc.com, as well as ivillage.com, which yesterday became part of the NBC News Digital division.
Frohman will lead the newly-created Ad Sales Strategy Group that will work closely with Yaccarino and the sales leaders across the portfolio to help develop the overall sales strategy for the division. She will lead the team that handles all the sales planning for the company and also develop and implement training programs and solutions to grow, mentor and create career paths for members of the sales team.