Rebranding: ABC To Audited Media, Focus On Cross-Media Metrics
The Audit Bureau of Circulations has adopted a new brand identity, the Alliance of Audited Media, the organization announced today, in a move intended to reflect its evolving role in media verification.
The new name puts more emphasis on important new issues, including cross-media standards and auditing procedures, and the wider range of data required by the advertising and publishing industries.
The new brand identity was endorsed by 94% of the organization’s members, including a variety of media formats that reflect the changing landscape of the media business such as print media brands, tablet and smartphone apps, Web sites, social media, email newsletters and digital publishing platforms.
Michael J. Lavery, president and managing director of the Alliance for Audited Media, stated: “With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media.”
He also emphasized that the organization’s mission would remain focused on bringing third-party accountability, credibility and confidence to media.
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