Vevo To Invade Mainland Europe

The Guardian , Thursday, November 15, 2012 3:55 PM
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The music video website founded by music majors Universal and Sony, is to break into mainland Europe, launching in France, Spain and Italy. The service, which is also backed by EMI Music, is aiming to attract music fans who currently watch hundreds of millions of videos each month via its channel on YouTube to its own Vevo.com website. Vevo, which launched in the UK last year, is launching country-specific versions of Vevo.com, as well as free mobile and tablet apps in each territory.

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