Optimedia Taps Flood For Emerging Media Unit

  • March 25, 2004
Optimedia has formed a new emerging technologies division and has named Bob Flood, executive vice president-director of national electronic media, to run it. The unit, which will specialize in new media platforms ranging from Internet, broadband, digital video recorders and video on demand, may be the first to integrate a national broadcast buying unit with control over big advertising budgets into an emerging media buying operation.
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