Cate Named Mediasmith President

Recent Online Media Daily Articles

• Acquisitions Flourish, Google To Seek Equity Firm To Further Deals  June 19, 1:24 p.m.
  Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ...
• Millennial Expands Video Ad Options  June 19, 11:44 a.m.
  Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ...
• CIMM Issues Request For Data, Cross-Platform Metrics  June 19, 9:29 a.m.
  The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ...
• Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers  June 19, 7:48 a.m.
  Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ...
• Consumer Action: Most Web Users Want Control Over Tracking  June 18, 8:20 p.m.
  Most Web users have expectations about privacy that appear to be at odds with current practices ...
• Affiliate Channels Attract Global Buying, Tailored Marketing Programs  June 18, 5:54 p.m.
  The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ...
• Motorola Hires Digitas For Global Media Account  June 18, 5:43 p.m.
  Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ...
• Microsoft Rolls Out Ad Pano, Mobile Ad Format   June 18, 3:03 p.m.
  With the help of the broader ad industry, Microsoft this week is rolling out a mobile ...
• Kiip Debuts Self-Serve Option For Advertisers  June 18, 2:23 p.m.
  Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ...
• Mindshare Taps Elkins As Managing Director, Digital, West Coast  June 18, 1:51 p.m.
  Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ...