Salesforce's Integration of Social Apps into Marketing Cloud Creates Uneasy Truce with ESPs

Salesforce has launched Marketing Cloud, an integration of its recent social applications Radian6 and BuddyMedia, which provide social workflow and allow the company's clients to target social users by sentiment, age, location, emotion and intention. Salesforce's new focus on social mirrors the similar investments of the email services company that integrate with the company, making for an uneasy truce.

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