Around the Net
Magazines Have Better ROI Than Web, TV
- The Drum, Sunday, November 18, 2012 9:03 AM
Magazines show a higher average ROI than any other media channel involved, including television, internet and newspapers, a Magonomics study by Mindshare and PPA has found. Mindshare analysed econometric data from 77 campaigns with advertising spend of up to £6 million, and discovered that magazine spend for the brands reviewed can be doubled before the ROI drops to the same level of TV.
