T-Mobile USA has hired Michael Sievert as its new chief marketing officer.
Sievert, a 20-year tech and telecom marketing veteran, will officially take the post on Monday, Nov. 19. Sievert has held marketing positions at companies such as Clearwire, AT&T Wireless, Microsoft, IBM and Procter & Gamble.
With the appointment, Andrew Sherrard, who had been acting CMO since the spring, will return to his position as senior vice president of marketing for T-Mobile’s contract business. He also served as co-founder and CEO of Switchbox Labs, which focused on pioneering technologies for Internet television. Most recently, Sievert was CEO of Discovery Bay Games, in which he continues to be a shareholder.
“Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn’t be better suited to our plans to redefine wireless as America’s un-carrier,” said John Legere, president and CEO of T-Mobile USA, in a statement. “This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in re-launching our brand, and begin to shake up the U.S. wireless market.”