How Twitter Changed News Cycle And Election Campaigns 2012

Social Times, Monday, November 19, 2012 3:44 PM
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By creating an "endless news cycle," a more level playing field among newbie and veteran reporters, and a contest among journalists "to see who was 'snarkier,'" Twitter made a major impact on campaign journalism and strategies this year  according to advisors to both Obama and Romney, writes Jennifer Moire. "As a result, each day featured a different Twitter strategy, with new hash tags and messages for different audiences—volunteers, surrogates and media," according to Obama's traveling press secretary.

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