The Importance of the Ad Hoc Email Template when Disaster Strikes

In an emergency, email is pressed into service because it is quick, efficient, robust and mobile-friendly. Brands should have an ad hoc template ready for when disaster strikes, with subtle and professional branding, customer service contact info and even the CEO's headshot and signature at the ready.

Read the full article at the ExactTarget blog. 

Read the whole story at ExactTarget Blog »
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