The Importance of the Ad Hoc Email Template when Disaster Strikes

ExactTarget Blog, Nov 19, 2012, 4:46 PM
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In an emergency, email is pressed into service because it is quick, efficient, robust and mobile-friendly. Brands should have an ad hoc template ready for when disaster strikes, with subtle and professional branding, customer service contact info and even the CEO's headshot and signature at the ready.

Read the full article at the ExactTarget blog. 

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