Retailers Harness Big Data for a CRM Boost

Enterprise Apps Today, Monday, November 19, 2012 5:15 PM
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Retailers and other e-commerce businesses are combining email behavioral data with in-store, web browsing, demographic and other data to build narrower customer profiles for increased targeting and more sales opportunities. Williams-Sonoma, Major League Soccer, Expedia.com and Macys.com discuss how they integrate marketing, analytics and IT.

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