Jaguar is launching a new advertising campaign to talk about all wheel drive (AWD) technology and its powertrains on the 2013 Jaguar XF and XJ luxury sedans. The company says the campaign aims to tout the automaker's capabilities in all weather, someone one is more likely to associate with sibling Land Rover. It also supports Tata's ambitions to grow Jaguar’s presence in the United States, per a release.
“The addition of all wheel drive and V6 capabilities to our 13 MY XF and XJ is a significant boost to the brand's business potential in the United States,” said David Pryor, Brand Vice President, Jaguar North America, in a release. The effort is via Tata owned Spark44.