American Express Launches Amex Channel
American Express says it is launching the largest interactive TV campaign ever with the launch of a branded TV platform, the Amex Channel.
Working with big interactive TV provider
BrightLine, the credit card company says the channel -- which will reach 50 million U.S. homes -- will give cardmembers stories, games and special offers. Cable and satellite TV programming package
consumers can access the Amex Channel.
Lou Paskalis, vice president of global media content development and mobile marketing for American Express, stated: "This era of continuous digital
innovation has allowed us to create a versatile platform to engage audiences in new and exciting ways."
Viewers can access the channel through clickable overlays that will air alongside
some American Express commercials, dedicated channel positions, channel guide listings and interactive banners. American Express says the new channel will serve as an “always on” brand
hub.
Jacqueline Corbelli, founder, chairman and CEO, BrightLine, added: "... it represents a leap forward in TV advertising."
BrightLine says it has designed and executed nearly
500 interactive television campaigns for top marketers.
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