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Who Uses Aunt Jemima's Frozen Waffles?

Top 10 DMAs in which adults have used Aunt Jemima’s frozen waffles in the last six months.

  1. Philadelphia, PA
  2. New York, NY
  3. Baltimore, MD
  4. Columbia, SC
  5. Hartford – New Haven, CT
  6. Springfield – Holyoke, MA
  7. Providence – New Bedford, RI-MA
  8. Rochester, NY
  9. Harrisburg – Lancaster – Lebanon – York, PA
  10. Wilkes Barre – Scranton, PA

Source: GfK MRI’s 2011 Market-by-Market Study

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