Signs Point To A Big Cyber Monday For Retailers
Marketing Charts, Friday, November 23, 2012 4:24 PM
Reports from Adobe, comScore, CouponCabin.com and Nielsen look at Cyber Monday from different angles, but all point towards a strong Cyber Monday for retailers. Consumer spending on Monday is expected to increase; consumer awareness of Cyber Monday is up from 48% to 61%; and more consumers plan to shop on Cyber Monday than on Black Friday.
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