News Brief

Who Are 'Spenders' Vs. 'Savers'?

Top 10 DMAs in which adults consider themselves “spenders” rather than “savers.”

  1. Laredo, TX
  2. New York, NY
  3. Lafayette, IN
  4. Biloxi – Gulfport, MS
  5. Gainesville, FL
  6. Columbus, GA
  7. Dallas – Ft. Worth, TX
  8. Los Angeles, CA
  9. Myrtle Beach – Florence, SC
  10. Sacramento – Stockton – Modesto, CA

Source: GfK MRI’s 2011 Market-by-Market Study

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