Honda, Acura Tops In ALG Resale Value
When it comes to resale value, Honda and Acura vehicles are worth the most when owners bring them back for trade-in or lease termination. The Torrance, Calif., U.S. firm of the Japanese brand and its luxury division are tops in ALG's 14th annual Residual Value Awards, honoring the auto brands whose vehicles, after three years of ownership, come closest to retaining the transaction price they had when they were new.
Acura returns to the top ranking among Premium brands after a two-year gap while Honda ranks highest after a three-year gap. While Acura and Honda claim the top spots, it was the Toyota family of brands that walked away with the most hardware – nine total – six awards for Toyota, two for Lexus and one for Scion.
“Residual value is a complete indicator of vehicle value, taking into account quality, durability and brand desirability,” said Larry Dominique, President of ALG, in a statement. “The Residual Value Awards measure the most important brand performance metric – the statement consumers make with their wallets when they purchase a vehicle.” In the Midsize and Compact Car segments, the Honda Accord and Hyundai Elantra ranked highest respectively. In the Midsize Car segment, the Subaru Legacy was second and the redesigned Nissan Altima third.
In the Compact Car segment, the Scion TC and Mazda3 rounded out the top three. The big surprise was Hyundai, which came in second behind Honda among Mainstream brands. Scion, which was on the chart for the first time, ranked third. Infiniti and Audi ranked second and third among Premium brands. Lexus, last year’s highest ranked brand, is now fourth.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...


Be the first to comment on "Honda, Acura Tops In ALG Resale Value"
Leave a Comment