Around the Net
Global Ad Spend Expected To Go Down
- The Guardian , Monday, November 26, 2012 1:12 PM
Warc, the marketing intelligence service, expects global advertisingspend to increase by 4.3% in 2012 and by 4% in 2013 according to its latest international ad forecast. That's a downgrade compared to its June report of 0.5% and 1.5% respectively. The reduction in forecast growth for advertising spend next year (based on 12 major markets) is a reflection, says Warc, of the continued uncertainty about the global economy.
