How To Calculate A Social Media Like

Harvard Business Review, Monday, November 26, 2012 1:51 PM
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Dan Zarrella describes his VOAL (value of a like) formula that calculates, well, the value of a like. He tells us that the first part of the formula uses unlikes per month and total likes to calculate a churn rate for social media followers. This allows marketers to come up with the average length of time that someone subscribes to a social network profile. He also points to a calculation tool that will help determine the outcome.

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