Rush Flushers Seriously Hurting Radio Biz
Daily Kos, Monday, November 26, 2012 3:49 PM
Volunteers in the "Flush Rush" movement, using a systematic campaign of complaints to advertisers on the Rush Limbaugh radio show, are "helping to bring significant elements of one of the most
powerful industries in the country to their knees," writes Richard Myers. He cites as evidence Radio Network Dial Global's precipitous (over 90%) drop in earnings over a year, along with Cumulus
Media's "'material decline' in top-line revenue."
The practice of selling radio ads on a run-of-station, bulk or remnant status also doesn't help, with 70% of Rush Limbaugh's sponsors
unaware of that fact, adds Myers. "Many are shocked when they receive that first email or tweet, and immediately withdraw their ads. And then the cycle starts again," he writes.
Recent Around the Net In Media Articles
-
WaPo Launching Paywall For Southern Maryland Papers June 17, 3:07 p.m.
The Washington Post Company is rolling out a paywall for its Southern Maryland Newspapers: the Maryland ... -
Martha Stewart Omnimedia Redesigns Flagship Pub After $3M Earnings Loss June 17, 3:07 p.m.
In the wake of $3 million in earnings losses in the first quarter, Martha Stewart Omnimedia ... -
Charter And Time Warner Deal Seen As Unlikely June 17, 3:07 p.m.
Charter Communications, mulling its acquisition strategy, has made overtures to Time Warner Cable. But "sources close ... -
How CNN's Jeff Zucker Is Changing Its Formula June 14, 3:05 p.m.
Under the leadership of president Jeff Zucker's, CNN is "readying a bevy of docuseries that could ... -
Viacom Launches Streaming, Social Apps For MTV June 14, 3:05 p.m.
Viacom is launching the first in a series of apps that will combine video and social ... -
Meredith Targets Moms With Mobile App June 14, 3:05 p.m.
A Meredith Corp. exec is bullish about the recent launch of its free Mom+ parenting app, ... -
Bauer Publishing To Launch Three Mags June 14, 3:05 p.m.
Bauer Publishing will debut three magazines in the U.S. this fall: Closer, a "hybrid of a ... -
'WSJ' Offers Some Buyouts June 13, 3:57 p.m.
While the Wall Street Journal is continuing to offer some "separation agreements" to newsroom staffers, "there ... -
Magazine Publishers Discuss Retail Partnerships June 13, 3:57 p.m.
Magazine publishers are looking to "jumpstart sales at supermarkets by advocating for data-driven partnerships and focusing ... -
Gannett Expands Broadcast Holdings, Buys Belo For $2.2B June 13, 3:57 p.m.
Gannett will buy its competitor in the broadcast realm, Belo for $2.2 billion, "in a deal ...
Be the first to comment on "Rush Flushers Seriously Hurting Radio Biz"
Leave a Comment