Rush Flushers Seriously Hurting Radio Biz
Volunteers in the "Flush Rush" movement, using a systematic campaign of complaints to advertisers on the Rush Limbaugh radio show, are "helping to bring significant elements of one of the most
powerful industries in the country to their knees," writes Richard Myers. He cites as evidence Radio Network Dial Global's precipitous (over 90%) drop in earnings over a year, along with Cumulus
Media's "'material decline' in top-line revenue."
The practice of selling radio ads on a run-of-station, bulk or remnant status also doesn't help, with 70% of Rush Limbaugh's sponsors unaware of that fact, adds Myers. "Many are shocked when they receive that first email or tweet, and immediately withdraw their ads. And then the cycle starts again," he writes.