Seventy percent of Americans are trying to consume less sugar, and 63% are trying to consume less high fructose corn syrup, according to a survey by the International Food Information Council Foundation.
This year's annual survey, published in the Journal of the Academy of Nutrition and Dietetics, also finds that awareness of trans fats increased from 81% to 90% between 2006, reports FoodNavigator.com.
Awareness of omega-3s has remained about constant, at 74%, and no increase in efforts to consume more omega 3s was seen.
About two-thirds say they consistently use the Nutrition Facts panel and the expiration date on labels in making buying decisions.
But a startling 70% could not correctly identify that "calories in general are what cause weight gain."