Samsung UK Takes Over Digital Gateway

Samsung UK is taking over JC Decaux’s new Cromwell Road Digital Gateway in the run up to Christmas with an outdoor campaign created by Cheil UK. The campaign, which has been planned and booked by Rapport (formerly IPM), will use the digital outdoor space to showcase Samsung’s range of mobile products in the approach to Christmas. This is the first time Samsung has brought together its entire range of mobile products in one media space, and will be used to promote the GS3, Note 10.1, Note 2 and the S Camera products during a two-week period running from this week.

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