Around the Net
Shoppers Use Mobile Even Inside Stores
- Red Rocket Media , Tuesday, November 27, 2012 2:32 PM
Smartphones will play an increasingly central role in Christmas shopping this year, with consumers even consulting them in-store, retailgazette.co.uk reports. The rise in so-called M-commerce has prompted many forecasters to suggest that more goods will be bought via smartphones this year than any other. Now, research by Deloitte has claimed the ubiquitous mobile devices will play more of a role than first thought, with consumers also checking on them even when they head out to physical shops.
