70% of Messages Marked as Spam are Legitimate Marketing Emails

BtoBonline.com, Tuesday, November 27, 2012 4 PM
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According to the just-released "Email Intelligence Report" by Return Path, 70% of the email messages marked as spam are legitimate marketing emails. Consumers do not differentiate between unsolicited messages and those that they simply do not want to see in their inboxes, a situation that Return Path believes is contritubing to depressed deliverability.

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