Facebook Referral Traffic Jumps On Cyber Monday
Amid the deluge of data on early holiday sales, Facebook on Tuesday chimed in with its own retail-related figures on the social network. The company said referral traffic to retail sites from Facebook on Cyber Monday increased 240% compared to the average for the last several Mondays.
Seeing especially big spikes in referral traffic were businesses including Harry & David’s, up 11,425%, 1-800-Flowers (5,477%) Finish Line, (1,213%) and Coldwater Creek (1,084%).
Among U.S. retailers, Walmart, Toys “R” Us, Macy’s, Amazon and Converse were the five most talked about brands on Black Friday, according to Facebook’s People Talking About This metric.
See more Facebook/retail stats here.