Hashtags in Subject Lines Boost Open Rates, Depress Clicks and Conversions

Experian Marketing Services has analyzed email campaigns that use Twitter-style hashtags in the subject line and found that while the hashtags lift open rates by 4.8%, click and transaction rates decline. The company says that the drop could be due to the action that the subject with a hashtag is asking the subscriber to take, which is not to click but to tweet.  

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Tags: email
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