Hashtags in Subject Lines Boost Open Rates, Depress Clicks and Conversions

Experian Marketing Services has analyzed email campaigns that use Twitter-style hashtags in the subject line and found that while the hashtags lift open rates by 4.8%, click and transaction rates decline. The company says that the drop could be due to the action that the subject with a hashtag is asking the subscriber to take, which is not to click but to tweet.  

Read the whole story at Experian Blog »
Tags: email
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.