If things go as predicted, this year's holiday season will be a jolly one for retailers. The National Retail Federation (NRF) is forecasting a 4.1% gain in spending over 2011, with the average holiday shopper dropping a total of $749.51. Total holiday spending is expected to reach $586.1 billion.
Overall, consumers seem confident that the economy is improving and are therefore more willing to open up their wallets.
In order to get a better sense of how moms, in particular, are shopping this season, we recently conducted our own holiday shopping survey.
Of the nearly 300 respondents, 95.7% of them have children between the ages of 0-13. Here are some of our findings:
When asked "what's on the top of your child's holiday wish list?" respondents listed tech gadgets such as Nintendo Wii U, iPod, iPad, Nintendo DS, xBox, Kindle Fire, video games and electronics, as well as more traditional gifts such as building blocks and dolls. The Furby is also a hot gift this season, along with – no surprise -- Barbie.