AgilOne Secures $10M Funding, Intros Predictive Tool
AgilOne has secured a $10 million Series B investment round led by Mayfield Fund, with participation from Sequoia Capital. The company said Wednesday it will use the funding to
strengthen its sales, marketing, and engineering departments. The Series A round led by Sequoia Capital in 2011 brings the total investment to $16 million.
The Mountain View, Calif. cloud-based predictive marketing intelligence firm has worked to support Bosch, ideeli, Moosejaw, PetCareRx, and Shazam reduce customer turnover and increase marketing effectiveness.
Managing and integrating data from multiple sources and retaining data quality remain the biggest challenges. Along with the funding, AgilOne has released its flagship platform. The collection of predictive marketing tools based on an intelligent platform provides insight into customer data across all channels, from the Web and social sites to mobile and in-store purchase. The platform processes the data and recommends the actions that marketers should take.
AgilOne CEO Omer Artun, a Ph.D. in computational neuroscience and physics, said he started the company based on his own experience as a "frustrated marketer." He said digital marketing technology lacks the complete view of customers, their behavior, and the ability to predict interests.
One feature of the product aims to help marketers understand different interests by grouping consumers into cluster or audience segments that behavior similarly. It helps marketers understand that these clusters represent different personas that might change as their interests change. "We've seen click and engagement rates rise 100%, as marketers better understand the process," Artun said.
For one catalog marketer, an understanding of online behavior, email engagement, and purchase behavior can help to recommend who and when should get a catalog. AgilOne managed to reduce about 20 to 25% of their marketing spend, Artun explains, pointing to the platform's calculation and predictive engine.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Study: Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "AgilOne Secures $10M Funding, Intros Predictive Tool"
Leave a Comment