Crummy Stores Drive Online Buys

Chain Store Age, Wednesday, November 28, 2012 8:30 AM
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Many consumers who visit a store but then buy online are not driven there by price alone, but rather by a less-than-satisfactory in-store experience, according to results from the annual holiday shopping report by the Kellogg School of Management at Northwestern University. The survey found that 59% of shoppers sampled said they received poor or average service in the stores they recently shopped. 

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