• November 28, 2012

Wieden + Kennedy beat DraftFCB to create Oreo's Super Bowl TV ad, but DraftFCB, while no longer having the brand to itself, will continue to work with Oreo as part of a new multi-agency structure, reports Advertising Age.

DraftFCB "is and will continue to be a key agency partner for our company, partnering with us both on Oreo and several other global brands," including Chips Ahoy, a Mondelez spokesperson told AA. 

The new multi-agency structure will be led by John Campbell, the current Oreo global account director at DraftFCB Worldwide.