Nielsen: When People Look At Toyota, They See Green
Toyota is the greenest auto marketer of 2012, according to a recent Nielsen analysis of consumer awareness, TV advertising response and social media buzz.
The automaker brought home the third annual Nielsen Automotive Green Marketer of the Year award, which was presented Thursday at the Los Angeles International Auto Show.
Nielsen said Toyota won with the Prius family ad campaigns as well as their social media events. More than half (53%) of the Nielsen survey’s respondents were aware of Toyota’s green marketing initiatives. In addition, Toyota’s campaigns helped cultivate their strong green enthusiast base which drove the most positive online sentiment among the nominees, surpassing the Auto Average by 64%.