Mag Bag: Next Issue Adds New Titles to iPad Catalog

by Erik Sass, Nov 29, 2012, 4:49 PM

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Next Issue Adds New Titles to iPad Catalog

Next Issue Media, the company formed by a consortium of big magazine publishers to expand the market for digital magazines, is adding eight new titles to its catalog of iPad editions. The additions bring the total number of magazine titles available through its unlimited subscription plans to 80. 

The new titles added to NIM’s iPad catalog include ESPN The Magazine, Fast Company, Food & Wine, Inc., Men’s Fitness, Men’s Journal, New York and Travel + Leisure. These titles are available through two unlimited subscription plans. The Unlimited Basic plans give access to all 73 monthly and biweekly titles for $9.99 per month, while the Unlimited Premium plan gives access to all these as well as seven weekly titles for $14.99 per month. Both plans also offer unlimited access to back issues.
 
NIM has also launched a gift campaign encouraging consumers to give subscriptions as gifts to friends and families this holiday season; buyers can choose from 3-, 6-, and 12-month gift subscriptions to the Unlimited Premium.
 
In October, NIM CEO Morgan Guenther shared some statistics about early NIM subscribers with attendees at the American Magazine Conference. According to Guenther, 82% of subscribers have an annual household income over $75,000, and the overall average household income is $148,000. They are heavily engaged with the content, with unlimited premium subscribers spending an average 90 minutes per week using the NIM app, and unlimited basic subscribers spending 70 minutes.
 
GfK MRI Data Shows Digital Magazine Readership Growing
 
All those digital magazines should find eager readers, judging by new data from GfK MRI showing a steady increase in digital magazine readership. The new data, drawn from GfK MRI’s 2012 Survey of the American Consumer, shows total magazine readership, including print and digital, increased 1.6% to 1.2 billion people from spring to fall. This increase was driven mostly by increased digital readership, with the number of people reading digital editions surging 47% to 13.5 million. The list of magazines with the biggest digital readership included ESPN The Magazine, which attracted 967,000 digital readers, and WebMD the Magazine, with 767,000 digital readers.
 
Lassa, Jordan To Automobile
 
Source Interlink Media announced two new editorial appointments at Automobile: Todd Lassa is joining Automobile as executive editor, and Michael Jordan is joining as senior editor. Lass previously served as the Detroit editor for Motor Trend, which is also owned by SIM. Jordan is returning to Automobile, where he previously served as West Coast editor until 2007, when he took up the role of executive editor at Edmunds.com.
 
 
Jenna Bush Hager Joins Southern Living
 
Jenna Bush Hager, the daughter of President George W. Bush, has joined Southern Living as an editor at large, with the mission of covering influential figures and important places across the South. She will also blog for Southern Living’s Web site. Her previous media experience includes working as a contributing correspondent to NBC’s "The Today Show."

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