How To Think About Search Experience Marketing
Performics, Friday, November 30, 2012 12:11 PM
Hayley Wick tells us that search experience marketing, rather than search engine marketing, requires marketers to gather data from CRM platforms and other sources to discover consumer needs, motivations and barriers. She explains how the insights will drive the development of personas that inform paid-search experiences like keywords, copy, bids and landing pages. Trust comes into play too. Once bitten, twice shy.
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