What Does SERP Out Mean?

Terry Van Horne explains what it means to "SERP out." SERP, of course -- an acronym for search engine result pages -- continues to evolve as video, recommendations, news, images and other elements make their way into results. He takes us through the process to help marketers understand how Google's knowledge graph influences them, and to find the content opportunities for each.

Read the whole story at Searchmetrics SEOs »
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