Fruit Of The Loom Switches To Crispin
Fruit of The Loom, which put its account up for review back in September, says it is switching to Crispin Porter + Bogusky. The agency’s Boulder, Colo., office becomes the agency of record for the flagship brand of undies, but also its Vanity Fair and Russell Athletic brands. The company says its new agency will “build upon the momentum started with the heritage brand’s new campaign launched during the 2012 Summer Olympics.” Fruit of the Loom is owned by Berkshire Hathaway.
Previously, the account had been with the Richards Group, in Dallas.