Mitsubishi, Clutching In 12th Round, Will Not Concede
Detroit Bureau, Monday, December 3, 2012 8 AM
Trying to stay on its feet in the U.S., Mitsubishi is hoping to pull off a 12th-round upset. The automaker, which unveiled the 2014 Outlander at the Los Angeles Auto Show, is trying to reinvent itself, after early-millennium mistakes aimed at getting credit-challenged kids into cars. Result: hundreds of millions of dollars in losses. And a number of recent products flopped, notably the now-abandoned Eclipse sports coupe. Analysts are predicting Mitz could follow Suzuki out of the U.S. but, said CEO Yoichi Yokazawa, “Mitsubishi is as committed to North America as ever.”
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