Lincoln was, appropriately, at Lincoln Center in New York to tak about the new MKZ ssedan and the new Lincoln Motor Company (dare I say) division of Ford Motor. Mulally and head of global marketing, sales, service and you name it Jim Farley was also there for the presser.
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel for “Marketing Daily.” Prior to this, he was the automotive editor at "Brandweek" magazine. He was also the Internet advertising technology writer for "Adweek," and petrochemical editor at "Chemical Market Reporter". You can reach Karl at email@example.com.