How To Prioritize Paid-Search Steps To Identify Opportunities

Search Engine Watch, Monday, December 3, 2012 1:27 PM
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Purna Virji has a five-step plan to improve profits on paid-search campaigns. It all comes down to prioritizing steps and having the ability to identify tactical opportunities. She serves up tips on how to choose the strategies that focus on continuous improvements, as well as helping to eliminate tactics that could work well in theory, but might amount to only small gains despite large investments.

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