Around the Net
Purchased Email Produces More Leads, Higher Quality Than Social Media, Direct Mail and Telemarketing
- Marketing Charts, Monday, December 3, 2012 4:45 PM
A new survey of B-to-B marketers conducted by Software Advice has found that rented or purchased email lists are a better source of leads than social media, direct mail and telemarketing, scoring higher than these other channels both in quantity and quality of leads produced. Only traditional advertising and display/CPM advertising are reported to produce more leads, though the quality of leads in these channels is not regarded as high as those coming from email.
