Logo TV founder Matt Farber has a new idea -- and new venue -- for Gwist, his upcoming project.
Gwist -- "TV With a Gay Twist" -- is the latest YouTube partner channel. Given the approval of gay marriage referendums in the recent election, Farber has timed his project well. It debuts Jan. 14.
Farber has launched several successful LGBT media brands, including Viacom’s Logo, Clear Channel’s “Radio With a Twist” and Sony’s “Music With A Twist” record label. He calls Gwist "a natural next step," adding that "social media and the universal distribution aspects of online and mobile video are suited for niche programming."
In June, Farber -- the president of DoubleBounce, a TV production company -- merged with Bark Bark, a cross-platform brand integration agency, to become partner and head of content.
On the advertising front, Gwist has teamed with Bud Light, Orbitz and the Atlantic City Alliance, the city's tourism marketing arm, to include brand integrations into specific shows. Bark Bark, which has produced campaigns for AMC, Bravo and History, will handle those duties for Gwist.
In addition, Gwist has partnered with the Gay Ad Network.
Gwist will feature 10 short-form series with established gay stars, such as Judy Gold, host of “The Untitled Spousal Equivalent Game," "The Randy Rainbow Show," with celebrity spoofs and comedy sketches from YouTube star Randy Rainbow, and "Cuentin’s Caddy Commentary," an animated talk show from animator Matthew I. Jenkins of Adult Swim’s "Aqua Teen Hunger Force."
Working closely with YouTube, Gwist will also incorporate the Google+ Hangouts platform into its programming.
“We want producers and talent to see Gwist as a creative playground," says Farber.