Fresh-fruit arrangements marketer Edible Arrangements has pulled out the stops for a new holiday TV commercial with a “Winter Wonderland” theme.
The spot, which took 14 hours to shoot with a stop-motion camera, is the latest in a series of “World of Edible Arrangements” commercials from foodscape artist Carl Warner.
It opens with scenes of a fanciful landscape featuring trees made of slices of Granny Smith apples, fallen snow made of coconut, and a house created from cinnamon sticks.
The ad then shows one of the company’s franchise owners, Miami-based German Pao, creating one of its new Holiday House Bouquet arrangements.
The spot is scheduled to air throughout December on national cable and select broadcast networks in the U.S. and Ontario.
Edible Arrangements, founded in 1999 in East Haven, Conn., now has more than 1,100 franchise locations around the world, including the U.S., Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Italy, Turkey, Hong Kong, Jordan, Oman, India and China. It sells its products in-store, online and via an 800 number.