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CNN Launching Latino Programming on KBEH-DT Channel 63

According to the Los Angeles Times, CNN is planning to launch CNN Latino, a Spanish-language TV programming service. The program is expected to launch in late January in Los Angeles on independent station KBEH-DT Channel 63 before expanding to other cities.

"We are trying to appeal to bilingual Latinos in the U.S., those who feel 100% American and 100% Latino," Cynthia Hudson-Fernández, general manager of CNN en Español and Hispanic strategy for CNN, told the Los Angeles Times. "This is an alternative to existing networks. We feel that there is a huge opportunity for this type of programming."

Read the whole story at Los Angeles Times »

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