NBA Players Slam Dunk Endorsement Scores
By one metric, newly acquired Los Angeles
Lakers point guard Steve Nash has the greatest potential among NBA players as an endorser, according to Nielsen. Just behind is teammate Kobe Bryant, in second place.
In Los Angeles,
11 players between the Lakers and Clippers made the top 50 combined.
Nielsen looked at the endorsement potential for the top 50 active players in the league by an N-score, which is
determined by Nielsen and E-Poll Market Research. An N-score takes into account factors such as demographic profiles. N-score research is conducted using a panel of 1,100 via the Internet.
With the Clippers, Nielsen said longtime veteran Grant Hill was found to be the most handsome player in the research.
The Miami Heat, where LeBron James is an active
endorser, may still be suffering from “overexposure,” Nielsen said. Three of its players ranked in the top 10 among most overexposed.
Chicago’s Derrick Rose, who is
rehabbing an injury, was deemed the most talented player in the research. Team-wise respondents indicated Oklahoma Thunders Kevin Durant and Michael Westbrook, both with substantial endorser
potential, were the most talented.
Washington guard John Wall, playing on a struggling team, was found to be a “trendsetter."
This article initially appearned in MediaDailyNews on December 3.
Recent MAD LA Articles
-
Mercury Media Acquires iMarketing Jan. 11, noon
Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full ... -
Rodriguez Promoted to VP of Sales, Demand Media Jan. 11, noon
Meredith Rodriguez, a 12-year digital sales and marketing veteran, was recently promoted to vice president of ... -
App Platform Phunware Acquires Tapit for $23 Million Jan. 11, noon
As initially reported in MobileMarketingDaily on January 3, mobile app infrastructure and services firm Phunware announced ... -
RPA Helps Honda Tout Innovation, American Kaizen For Civic Jan. 11, noon
As initially reported in MarketingDaily on January 4, Honda is heralding the arrival of its U.S. ... -
Whirled Lands National TV Spot With Google Zeitgeist 2012 Jan. 11, noon
Last month, Google released their Zeitgeist 2012: Year In Review video, a dramatic video that captures all of ... -
Real Web Marketing Designs Three California Dance Sites Dec. 28, 12:35 p.m.
Los Angeles-based Real Web Marketing, a web site marketing company, this week finished designing three new ... -
Grammys Social Game No Trivial Matter Dec. 28, 12:35 p.m.
The Grammy Awards are nearly six weeks away, but it’s never too soon to begin promoting ... -
Brand TLDs To Change Online Advertising, Marketing In 2013 Dec. 28, 12:35 p.m.
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles last ... -
RPA Gives To United Way Dec. 28, 12:35 p.m.
This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have ... -
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 12, noon
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
Be the first to comment on "NBA Players Slam Dunk Endorsement Scores"
Leave a Comment