U.K. Research: Number Of Pay TV Users Reportedly Switching Service To Double

Paid Content, Wednesday, December 5, 2012 3:38 PM
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Roughly 10% of U.K. pay TV subscribers surveyed by a media strategy agency say the plan to change their service next year -- twice as many who said they would change this year (fewer of whom actually did so), writes Robert Andrews. But instead of widespread cord cutting, "most of those who plan to change say they will simply remove paid channels from their existing package," writes Andrews. Other stats of interest here include the number of households (33%) that "already have a connected TV device other than that from a pay TV provider."

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